![]() ![]() Yeah, bet they have some rad meetings at P&G alright. I guess we took it quite literally this time." At P&G during briefings, we often discuss the 'mind opening why' behind a product. "Since we are introducing a new category, the lyrics lent themselves to telling people why they need the product and the insight behind it. ![]() Plus, the song's "Tell me why" hook fits the brand message, right? "So, it aligned perfectly with our message." "We wanted a band that have a presence beyond nostalgia, and they are having a moment right now with multiple generations thanks to social media," Lobatón says. OK, that's clear-and fresh! But why BSB specifically? "And when we were looking for something that would resonate with our target, we realized there were certain pieces of vintage clothing that made sense, like band T-shirts." "In most cases, your favorite clothes are something you don't want to get rid of-specially not because of malodor," Daniel Lobatón, CCO at Saatchi NY tells Muse. But that BSB tour shirt doesn't smell like skunk anymore. 'Cause I want it that way The easy, fast & fun way to learn how to sing: 30DaySinger.Alas, no nods to Hanson. The easy, fast & fun way to learn how to sing: Yeah-eh-heah ![]() In the United States, the song peaked at number 6 on the Billboard Hot 100 chart for eight non-consecutive weeks, while it topped the Adult and Top 40 Mainstream charts. "I Want It That Way" is considered their biggest signature song, and commercially it reached the number-one spot in more than 25 countries, including Austria, Germany, Italy, New Zealand, Switzerland and the United Kingdom. The song was nominated for three Grammy Awards, including Song and Record of the Year, and has been included in lists by Blender, MTV, Rolling Stone and VH1. Critically, the song was met with positive reception, with many critics commending its catchiness, also calling it the pop ballad of the year. The pop ballad talks about a relationship strained by matters of emotional or physical distance. It was written by Max Martin and Andreas Carlsson, while Martin and Kristian Lundin produced it. It was released on April 12, 1999, as the lead single from their third studio album, Millennium. "I Want It That Way" is a song by American boy band the Backstreet Boys. ![]()
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